MBA Sports Marketing
This new specialised MBA has been created in accordance to the polls done for our alumnis. It is destined to students and professionals wanting to specialise in the sports marketing sector. The class is considered an event agency and will work on a marketing case suggested by an agency/brand with an oral presentation and a written report. It leads to a RNCP level I title* (European level 7), which equals to a BAC+5 level.
*Project manager level I, codes NSF 312 341, published in OJ of 04/01/19 delivered by Formatives
Words from the direction
The program
KNOWLEDGE OF THE FIELD
-The actors of the marketing world and their specificities
-E-business strategy
-Sports marketing
-Activation means
*Non-exhaustive list
COMMUNICATION – EVENT
-Exploitation and activation of the media around a sports event
-Digital optimisation of the sports events and structures
*Non-exhaustive list
PROFESSIONAL TOOLS – COMPLEMENTARIES ACTIVITIES
Professional tools
-Reflective and professional approach of the project
-Build self-image through the social networks
-DTP tools
-Public speaking
-Professional thesis around a marketing problem
Complementary activities
-Journey to discover yesterday’s and today’s sports.
-Conferences sports business with world-recognized experts of different themes (personal records, community management, event organisations, volunteering in sports…)
-Job focus (intervention of a senior, general manager, marketing/communication director of a federation, a club or a brand…)
Thanks to this program, you will acquire these following skills:
-Become an expert professional in marketing sector overall
-A general high quality culture of the marketing world
-A mastery of the tools and strategies
-A mastery of the techniques of strategic and professional communication with the mastery of the DTP tools.
-Strengthened commercial skills
-Skills in management (financial, accounting, budgetary) as well as a mastery of the office skills
-A capacity to manage a project or a group (project management and HR management)
-Capacity of organising and planning a marketing project
-Creating a business
-A mastery in professional English
-An increased self-awareness and knowledge of own professional profile
-Accomplishment of own professional and personal project
Testimonies
Your projects
The students will work closely with their classmates from MBA2 Sports Event on the creation of a marketing agency project.
In order to do this project perfectly, the students will necessarily have theoretical courses and interventions or conferences of professionals of the sports world. They are invited to go on a trip to Lausanne, to discover the Olympic world.
Highlight of the training
- Fundamental classes dealing with all aspects of marketing
- Specific classes permitting students to be at the forefront of marketing
- Construction of a professional project
- Professional thesis in support of the professional project
- Openness to the world of marketing
Your teachers
Michael Tapiro – Director & founder of Sports Management School
Director & founder of Sports Management School
A born entrepreneur and sportsman, Michael began with a sporting cursus and founded the Club de Neuilly-sur-Seine: “Rugby Club Paris Neuilly”; then in 1999 he created the agency “Au-delà du sport” with Christophe Juillet and Marc Lièvremont, specialised in the relationship between sports and business management.
Simultaneously, he has been a professor in marketing for 15 years.
During these years, this born entrepreneur wished to start up his own school. This cursus led him to found Sports Management School (SMS), a business school specialised in Sports Business. SMS covers a wide variety of business lines such as sports management, sporting structures optimisation, the development of new media, e-sports, sports betting….
David Mignot - Academic Director of Sports Management School
Academic Director of Sports Management School
David Mignot is a professor in Sports Management School since 2012 and the educational director of bachelors since 2016.
After studying to be an EPS sports teacher, David pursued the Master degree in international sports marketing from ESSEC.
He published a thesis as its specific theme: how must France be positioned and prepared in order to welcome the important international sports events
Then he worked for 17 years within several sports marketing agencies and managed brands like SFR, GMF, TOTAL, Grenoble 2018….
David founded “Iphitos” (sports marketing agency) in 2011 with the aim to advise the brands and to organise its own events. Some clients: GMF, La Poste, Essity, Fédération des Clubs de la Défense, AFM Téléthon, Relais et Chateaux, Stade Français Rugby, Lagardère Active …
Jean-Claude VIDAL – Founder and CEO of ARENE EVENEMENTS since 1998
Founder and CEO of ARENE EVENEMENTS since 1998
After 15 working years, in France and abroad within a French major oil company in marketing, commerce and communication domains, J.-C. Vidal created his first structure in 1991 then Arène Evénements in 1998.
Arène Evénements’ goal is to help companies build on sports success in their communication strategy and to help event sites connect with sponsors who enrich their shows.
Caroline Bocquet – Communication ex-director in Ligue Nationale de Rugby & Founder of “Comme un Poisson dans l’eau”
Communication ex-director in Ligue Nationale de Rugby & Founder of “Comme un Poisson dans l’eau”
For 17 years, Caroline Bocquet was a communication & promotion manager in the Ligue Nationale de Rugby. Then she founded her own business “Comme un Poisson dans l’eau” along with Jérémie Duval, a business that possesses 4 skill areas: communication, audio-visual, event and digital. Today, over 280 personalities support their project.
Caroline teaches students the sporting values such as team spirit, attentiveness and fair play.
Joëlle Monlouis – Sports and business lawyer
Sports and business lawyer
Registered at the Bar of Paris in 2007, Maître Joëlle Monlouis is a practicing lawyer for over ten years.
Joëlle Monlouis was first a financier jurist in a major international bank, then she developed on the floor of the Commercial, Financial and Economical House from the Court of Cassation and she joined an American agency, specialised in international business law, in which she was in charge of mergers and acquisitions deals and problematics linked to company law.
Being a passionate sports enthusiast, she specialised in sports law and intervenes both in Europe and abroad. She is mostly sensitive to the needs, in this domain, of the institutional and economical actors of sports in the departments, the French Overseas Territories and in the French-speaking African countries.